With online shopping becoming the go-to option, stores are upping their game to drive customers to their doorsteps. Their starting point for attracting attention is in the window. Here, the store can make a first impression on passersby, enticing them to look past the limited items and explore the remaining stock in the store. It is not enough to simply list a few items on the table. In order to attract the attention of potential customers, the display needs to have a detailed design sense.